Welcome and Birthday Bonuses in TtaKkaa's Loyalty Program: Why They Bring Customers Back

A new customer's first visit doesn't always turn into a habit. And an existing customer who visits every couple of months might forget you if there's no reason to come back. TtaKkaa addresses both with welcome bonuses and birthday bonuses in the loyalty program.

The problem: one visit, and it's gone

Without an extra reason to bring a customer back, a first visit stays just a visit, and the customer forgets the shop among all the others they visit. And there's no natural reminder to bring an existing customer back on a specific occasion either.

How TtaKkaa solves it

Turn it on once from the loyalty settings in the dashboard:

1. Welcome bonus: extra points added automatically for any new customer on their first sale, encouraging them to come back and use them.
2. Birthday bonus: extra points activate automatically for the customer in their birth month, if they registered their birth date once.

You don't need to remember to activate it for each customer yourself — once you turn the setting on, the system applies it automatically.

An example from a salon

A salon turned on the welcome and birthday bonuses, so any new customer gets extra points from their first visit, and remembers the salon when she comes back to use them. And existing customers get a bonus in their birthday month, giving them a reason to come back at a time they might otherwise have put the visit off.

The numbers, honestly

Instead of relying on the customer "remembering" to come back on their own, you now have two automatic reasons to bring them back: a first-visit bonus, and an annual bonus at a time that's personally relevant to them.

If you want to turn these bonuses on in your shop

Read the step-by-step welcome bonus setup guide, or see the story of a shop already using this system.